posted by The Lonely Rider

Greetings everyone!

It is with great pleasure to announce that my RoadAwareness Campaign now operating as RoadAwareness.org. Road safety issues don't stop at any border and neither do we!

The Facebook Group name has changed to reflect the new orientation and to make it easier to find us in searches. Please be sure to invite all your friends to check out our website and join our Facebook group as road safety affects us all. Safer roads begin with safer drivers!

We are now coming up on one year of successfully bringing awareness on road safety related issues and we look forward to another exciting year in 2010. In the past year, RoadAwareness has been involved with three notable awareness rallies in Southern Ontario, with attendance ranging from 60 to 200 participants. Each time, we had favourable coverage by the media, public attendance and support of local law enforcement at those events. Newspapers, TV and various online websites & forums, have all covered events associated with us and we hope that they will continue to do so as we spread the message on improving situational awareness when operating a motor vehicle as well as the importance of advanced driver & rider training.

The RoadAwareness Campaign is proud to have been covered by the media several times, not only locally where it began in Southern Ontario but the word is now spreading across North America and the rest of the world. Our website is now being viewed by visitors from around the globe. Here is some of the media coverage we've gotten so far:
http://www.roadawareness.org/about-us/media-coverage/

In addition to awareness rallies, RoadAwareness also performed a Distracted Driving Experiment to highlight the dangers of using your cell phone while driving and was successful in showing that hands-free kits are really no safer than using a hand-held phone while talking. In addition, the results of texting while driving were jaw-dropping. All of the participants were far more likely to loose control of their vehicles and hit obstacles...and most did.

RoadAwareness is joining forces with some great partners in 2010. We are also pleased to announce our involvement in Belt Drive Betty's Awareness Conga to the Wharf Rat Rally in Digby, Nova Scotia. For more information on this rally, please check out and join this group: http://www.facebook.com/group.php?gid=291129346434
We hope to assist with arranging various awareness rallies along their route across the country. Stay tuned and join us along the way.

Another notable mention is the establishment of some great working relationships with Young Drivers of Canada and the Traffic Services Division of Toronto Police Services. We continue to solidify these alliances and look forward to working with them further in 2010. Developing new relationships, on an ongoing basis, is a primary focus for us.

Promising discussions with Queensway AUDI are ongoing now that they've launched a Teen Driver Development Program, focusing on arming our young drivers with the skills they need to survive our roadways. Moving onward, we are constantly looking for important changes in the industry on a global level. We are also in need of like-minded partners to assist us as we continue to send two simple messages...the importance of advanced driver & rider training and that "There is no excuse for paying anything less than 100 percent attention to the task of driving and to our surroundings." -Shaun de Jager, Founder

Your continued support of the RoadAwareness Campaign is valuable to us. Drive safe.

Labels: distracted driving, road awareness, roadawareness.ca, roadawareness.org, safe driving, safety, shaun de jager